Live Market Sync vs Rithum (ChannelAdvisor)
Rithum (formerly ChannelAdvisor and CommerceHub) serves large brands and retailers with custom quotes and a fee on sales volume. Live Market Sync builds your Shopify store and keeps it in sync with Amazon and eBay for a flat $99/mo.
Prices checked Nov 2026.
The short answer
- Rithum (ChannelAdvisor): Custom quote. Its terms describe a subscription or service fee plus a variable GMV (sales volume) fee; setup fees may apply.
- Live Market Sync: $99/mo, no setup fees, month-to-month. We build your store (Shopify or fully custom) or connect your existing Shopify store.
- Campaigns (5,000 texts a month, unlimited email) is a $99/mo add-on.
- Connected today: your store, Amazon and eBay. Walmart and Etsy with your own keys.
Live Market Sync: $99/mo flat (or $198/mo with Campaigns).
Rithum (ChannelAdvisor): Custom quote. Custom quote. Its terms describe a subscription or service fee plus a variable GMV (sales volume) fee; setup fees may apply. (Rithum Marketplaces terms)
Choose Rithum (ChannelAdvisor) if you need
- Selling on hundreds of marketplaces
- Retail media and paid search ads at scale
- Retailer dropship networks (CommerceHub)
Choose Live Market Sync if you want
- A Shopify store or fully custom website built for you
- Your store, Amazon and eBay on one stock count
- To run products, orders, labels and your team yourself
- $99/mo, no setup fees, month-to-month
Feature by feature
| Live Market Sync | Rithum (ChannelAdvisor) | |
|---|---|---|
| Price | $99/mo, month-to-month, no setup fees. Campaigns (5,000 texts a month, unlimited email) is a $99/mo add-on. Your Shopify plan, if you use Shopify, is billed by Shopify. | Custom quote. Its terms describe a subscription or service fee plus a variable GMV (sales volume) fee; setup fees may apply.Source: Rithum Marketplaces terms |
| Store build | Yes. We build a new Shopify store, connect your existing one, or build a fully custom website. Included in the $99. | No storefront or store build listed.Source: rithum.com |
| Channels | Your store, Amazon and eBay connected. Walmart and Etsy with your own seller API keys. | 600+ marketplaces.Source: rithum.com |
| Catalog and listings | Products: one catalog, per-channel listings and pricing rules, plus year-make-model fitment. | Marketplace listings, product feeds and inventory.Source: rithum.com |
| Orders | Orders from every connected channel in one list. | Order management, plus dropship tools for retailers.Source: rithum.com |
| Shipping labels | Print labels in the app. Shopify stores print labels in Shopify. | Shipping tools are listed; label printing is not clearly included.Source: rithum.com |
| Email and texting | Campaigns add-on, $99/mo: 5,000 texts a month and unlimited email. | Not listed. Ads tools (retail media, paid search) are offered.Source: rithum.com |
| Team access | Included. Give each person access to only the modules they need. | Enterprise accounts.Source: rithum.com |
| Who does the work | We build the store. You run it from one app. | Enterprise software and services for large brands.Source: rithum.com |
Competitor prices checked Nov 2026 on each company's own site or the review site linked. Prices change; check the source before you decide.
"Not listed" means the vendor's public pages we reviewed don't mention it, not that it's impossible.
The do-it-yourself option
Many small sellers compare us with building it themselves. Shopify Basic is $39/mo billed monthly (shopify.com/pricing). Shopify Marketplace Connect is free for 50 synced orders a month, then 1% of gross sales up to $99/mo (Marketplace Connect billing). Sellbrite Pro 500 is $79/mo (sellbrite.com Pro pricing). At low volume, that can cost less than $99. Pick Live Market Sync when you want the store built for you (Shopify or a fully custom website), with Shipping and Team included, no setup fees and no contract.
Why sellers look elsewhere
From the vendor's own pages and public review sites. No made-up quotes.
Cost you can't see up front. Pricing is a quote plus a fee on sales volume.
Source: Rithum Marketplaces terms
Live Market Sync: One flat price: $99/mo, shown on our pricing page.
Value. Software Advice reviewers rate value for money 3.2 out of 5 and support 3.3.
Source: Software Advice reviews
Live Market Sync: Call or email the people who build your store: (606) 312-2692.
Built for big brands. One Software Advice reviewer wrote that they were paying over $2K a month by the end of their contract. That is one reviewer's bill, not a published price.
Source: Software Advice reviews
Live Market Sync: Built for small sellers and makers, priced like it.
How switching works
We build or connect your store
A new Shopify store, your existing one, or a fully custom website. Included in the $99, no setup fees.
We connect Amazon and eBay
Using the seller accounts you already have.
You run it
Products, Orders, Shipping and Team. Add Campaigns for $99/mo if you want email and texting.
Check your current contract's notice period before you cancel anything.
Questions
What does Live Market Sync cost?
$99 a month, month-to-month, with no setup fees. The store build is included. Campaigns (5,000 texts a month and unlimited email) is a $99 a month add-on. If your store is on Shopify, your Shopify plan is billed by Shopify.
What does Rithum (ChannelAdvisor) cost?
Custom quote. Its terms describe a subscription or service fee plus a variable GMV (sales volume) fee; setup fees may apply. Source: Rithum Marketplaces terms, checked Nov 2026.
Do you build the store?
Yes. We build a new Shopify store, connect your existing one, or build a fully custom website. It's included in the $99.
Which channels do you connect today?
Your Shopify store or website, Amazon and eBay. Walmart and Etsy connect with your own seller API keys.
Where do I print labels?
In the app, or in Shopify if your store is on Shopify.
Can I keep my Amazon and eBay accounts?
Yes. You connect the seller accounts you already have.
One stock count. Three places to sell.
$99/month. No setup fees. Month-to-month. Tell us what you sell and we'll build or connect your store.